US Cellular is launching its latest spot in the Believe in Something Better campaign today. For the spot, Riney tapped avante-garde artist, Diem Chau, and her highly lauded Storytelling Crayons work. Using a range of Chau's carved Crayon people, the Riney team melted them down and then played it in reverse using in-camera special effects to demonstrate that, no matter what happens to your phone, your numbers (and connections) will stay just how you imagined them. Credits: Client: US Cellular Agency: Publicis & Hal Riney Chief Creative Officer: Roger Camp Director of Integrated Production: David Verhoef ACD/Writer: Adam Koppel ACD/Art Director: Richard North Agency Executive Producer: Debbie Chin Production Company: Biscuit Filmworks Director: Tim Godsall Director of Photography: Bryan Newman Executive Producer: Shawn Lacy Producer: Rick Jarjoura Editorial Company: Cosmo Street Editor: Justin Trovato
Orignal From: Publicis & Hal Riney Crayons 60 FNL
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